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This year's event was associated with several novelties and changes, which had a positive response not only among the competitors themselves, but also among our partners. We mentioned individual news in the previous article.
Even before the event itself, we had meetings with partners who are interested in larger partnership packages. Topics of cooperation for the next period were also opened.
DHL Supply Chain is extending its cooperation with ŠK Cyklo-Tour Sereď, the main organizer of the famous Sereďmarathon international cycling race. The event will thus bear the name "DHL Sereďmaratón" until 2026. The partnership started in 2019, since then, with the exception of one covid season, the race has been held every year, with increasing interest from cycling enthusiasts, professional teams and the general public. DHL Sereďmaratón race are the only ones from Slovakia and neighboring countries in their segment included in the calendar of the International Cycling Union (UCI).
"Social engagement is an integral part of our corporate culture. Even though we are a large global company, being part of the local community is important to us. As one of the largest employers in the region, we are very pleased to continue to be a part of this popular cycling marathon, so we can continue to promote sport and a healthy lifestyle. We also support this with our employees, either in the form of sports events or activities focused on health protection," explains Piotr Okurowski, Managing Director of DHL Supply Chain Slovakia.
"I am very happy with the decision of the management of DHL Supply Chain Slovakia to continue cooperation. For us, it is a signal of satisfaction with the development and functioning of the race in previous years. We greatly appreciate the opportunity to organize this event with the support of a global logistics service provider, and therefore we will continue to do everything to ensure that the general partner is satisfied with our results and that we can mutually develop this sports event in the region," says Lukáš Riha, race director.
The space between the start and the finish line of the main race is traditionally filled by the "Children's Sereďmaratónik". Children under 12 competed in 5 age categories. Each child received a start package with a gift, medal, snacks, cycling accessories and a sweet surprise. There were also children's raffles and competitions. "Right on the square, we have created a large fun zone full of fun, games and competitions for the smallest participants. Children are very competitive and always add an indescribable atmosphere and energy to the event. I am very happy that there are more of them every year. This also shows the growing popularity of the DHL Sereďmaratón", says Diana Chovancová Stanková, manager for marketing and internal communication at DHL Supply Chain Slovakia.
The main partners cover the competitions - the Points competition, the Hill Climb competition and the competition for the Best competitor under 25 years of age.
The company Verve is a partner that covers the under-25 competition and dresses the winner and the winner in a white jersey. Ján Šalát, company manager: "Supporting the DHL Sereďmaratón event, one of the largest in Slovakia, is a reasonable investment for several reasons. Sold out registrations two years in a row is one of them. In addition, as an active athlete, I would like to support an event that is beneficial to health."
Technov company has been a partner of the event for several years. The race route passes under the windows of the company itself. "It's almost a social event in which a large number of our employees are involved, either by preparation for cheering, technical or financial support. We even send a team of cyclists to the race, who also have jerseys made in our design. Our management has therefore approved a 3-year cooperation," said the sales manager Mr. Peter Partel. Every year, a speed premium is placed in front of the Technov company, where points for this competition are collected.
The company Elektromontaže Mládek. A company from Nitra that has been increasingly involved in cycling events in recent years. Even the owner himself is an active cyclist. "We concluded the cooperation for the next 3 years. I am satisfied with the level of the event and the course itself. The uniqueness of this event was one of the reasons why we decided to enter into a 3-year cooperation," added Mr. Mládek, who dresses in the jersey for the best climber and hillbilly."
"I am very happy that our main partners have made such a decision. It is motivating and equally binding for us. We will do our best for it - from our side. Today, organizing a race without the support of partners is very difficult if you want to have them at a certain level," added Lukáš Riha at the end.
SK CYKLO-TOUR Sered
OZ Cyklisti z okolia Hlohovca
OZ Mam rad cyklistiku
SK Cyklo-Tour Sered
Dom kultury, Skolska 1
Sered, 92601, Slovakia